Website Development & Internet Marketing Terms (P-W)


Define: Pageviews
The number of pages viewed on a website. This metric can refer to the total number of pages viewed or the number or average number of pages viewed by a visitor. It can also be segmented by the type of visitor traffic. This metric is useful in assessing the trend of a site or the success of particular marketing initiative.

Define: Paid Results
The results of a search engine inquiry. These are links for certain keywords that are purchased from search engines or directories. The are often shown as "sponsored links."

Define: Pay-Per-Click
Paid search engine results. Sponsored links on Search Engine Results Pages can be purchased for virtually any keyword or phrase. Sponsored links can make it to the top of search engines in a day or less. Natural Search Engine Results can take longer to build.

Define: PDF
Portable Document Format. Often a non-editable version of a Word or Excel document. PDFs can also limit the changes made to a document, such as a form. PDFs are often emailed or downloadable from a website and are great ways to present some types of information.

Define: Search Engine
If you don't know what a search engine is you have no business being on the web. Please turn your computer off and apply for a job at McDonald's.

Define: SERP
Search Engine Results Page. The page that shows the results of a search. The page includes both natural and paid (sponsored) results.

Define: Spiders
Automated online robots that search engines use to travel the Internet capturing, categorizing and ranking website content.

Define: Sponsored Results
Paid placement of links (or ads with links) on a SERP. Define: Unique Visitors-The number of separate visitors to a website, including visitors who visit just one or more than once. "Total" visitors (or visits) are the number of times someone visits a website. The metric would be larger than the number of unique visitors because it includes visitors who landed more than once.

Define: Website Metrics
Measurements of website performances, including the number of visitors, unique visitors, pageviews and time spent on the site. Analysis of metrics can be useful in refining strategy. For instance:

• Tracking the number of visitors to a page or landing page.
• Knowing where they went from that page.
• How long they spent on the page or website.
• Knowing what keywords brought them to the site.
• Knowing what search engines, directories or other sites referred them.
• Knowing which pages they exited your site from.