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Website Development & Internet Marketing Terms (G-O)

Define: GEO
A search term that relates to specific geography that a searcher uses to narrow a search. A search for "pizza" would be too broad to find a local pie, but by searching on "(your town) pizza," the odds improve.

Define: Google Analytics
A free website metrics service that can be added to a website to track site traffic, popular pages, time spent on the site, etc.

Define: Hits
Usually refers to the number of visitors to a website or the number of pages viewed on the website.

Define: Inbound Links
Links to a website from other sites. They accomplish two things: provides traffic from other sources and elevate search engine rakings. (Some search engines favor sites with more inbound links than competitors.)

Define: Invisible Links
This old webmaster trick will probably get you de-listed from search engines. It's done by putting keywords on a page that are the same color as the background of the site. There is no real benefit to doing it as there are 2 dozen or more places to put keywords on a web page. Some operators have used this technique to "cloak" the use of competitor names, but it very often can be detected. Avoid the use of invisible keywords.

Define: Link Farm
A service that provides links to a website. Some search engines consider the number of inbound links in their ranking algorithms. But search engines view these manufactured links as a form of SPAM and may penalize sites that use this strategy.

Define: Link Popularity
The number of inbound links to a website.

Define: Natural Search Results
The results of a search engine inquiry that do not include paid or sponsored links. Some surfers prefer or trust natural search engine rankings over paid links.

Define: NAV
Short for "navigation." Sometimes expressed as "NAV-bar." It is the navigation for a website.

Define: Opt-In
The act of someone signing up for something, usually an email like a subscription to an online newsletter. Good web practice dictates that subscribers have the option to opt-out at any time using a link often found at the bottom of the email.

Glossary A-D

Glossary G-O

Glossary P-W

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Web Asylum, Inc.
1359 Wind Energy Pass #126
Batavia, IL 60510
success2007@webasylum.com
(630) 482-9323

Define: Google Analytics A free website metrics service that can be added to a website to track site traffic, popular pages, time spent on the site, etc.

Define: Hits Usually refers to the number of visitors to a website or the number of pages viewed on the website.

Define: Inbound Links Links to a website from other sites. They accomplish two things: provides traffic from other sources and elevate search engine rakings. (Some search engines favor sites with more inbound links than competitors.)

Define: Link Farm A service that provides links to a website. Some search engines consider the number of inbound links in their ranking algorithms. But search engines view these manufactured links as a form of SPAM and may penalize sites that use this strategy.

Define: Link Popularity The number of inbound links to a website.

Define: Natural Search Results The results of a search engine inquiry that do not include paid or sponsored links. Some surfers prefer or trust natural search engine rankings over paid links.

Define: NAV Short for "navigation." Sometimes expressed as "NAV-bar." It is the navigation for a website.

Define: Opt-In The act of someone signing up for something, usually an email like a subscription to an online newsletter. Good web practice dictates that subscribers have the option to opt-out at any time using a link often found at the bottom of the email.